Victoria Beckham praises Owens’ fantastical collection while Rosalia performs at a Louis Vuitton show that felt designed for social media
In an attention economy, fashion brands know the game is getting as many eyes on their clothes as possible. At Paris fashion week on Thursday, they did that using an age-old tactic: celebrity and hype.
Rick Owens, a brand known for a fairly experimental aesthetic, which includes sky-high Perspex heeled boots for men and a goth’s affinity for black, had the household names Usher and David and Victoria Beckham sat front row.
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